“Communication is the proper purpose of typography, and the duty of communication is imposed upon the typographer in the same manner as it is upon the architect and the industrial designer. Typography cannot be released from this duty by any new theory or special consideration. A design for print which cannot be read is sheer rubbish”.
A catalogue designed by Emil Ruder for the 1960 exhibition, Typographie, at the Gewerbemuseum in Basel.
More at 80.
